Reasons Social Media Is Important For Your Business
If you do not already have a social media profile for your business then you are certainly behind in the times. More people then ever are using social media, not only to connect with their family and friends, but also to connect with businesses. As well as this, users are more likely to search a business up on a social media platform to see further information.
No matter the size of your business or the industry you operate in, you will need some sort of social media presence. Yes, there are a lot of different social media platforms out there, but you don’t need to be on all of them. That would be way too time consuming. You should do some research about the type of people using each of the platforms and match that with your target audience.
Consistency is also important in social media. You can’t post regularly for a couple of weeks then stop for a few months then start again. Social media is all about brand awareness and it will take a bit of time for you to see results. So, it is important to not get disheartened when you don’t see results straight away.
Have a look below at some of the key reasons why social media is important for your business, and why your Sydney SEO firm will suggest it:
Social media will have an impact on your SEO. You need to create a distinct link between your website and your social profiles. By sharing things like new blog posts from your website to your social profiles you are spreading the word and working to get more people onto your site. The more people that visit your site, the stronger the message that is sent back to Google.
Your content is one of the most important things on your website and you need to do everything you can to get as many eyeballs as you can in front of your content. A great way to do this is through social media. As well as this, Google also ranks social media platforms highly so you also should want to be a part of that.
Many of the social media platforms have a review section for your profile. Therefore, through your social media profiles you can perform reputation management. This is a refreshing take from a number of other review websites where you cannot closely manage the type of reviews being left in relation to your business.
It is important that if a user is taking the time to leave you a review, that you actually reply to it, no matter if it is a positive or negative one. It also gives you the chance to show other potential customers just how much you can about your existing customers.
Local SEO is becoming one of the most influential components of SEO and you should (if you haven’t already) look into this tactic. Social media feeds right into local SEO as many of the social media platforms factor in with the local search section.
So, you should ensure that you have your profile claimed and all the information you include is consistent right across the platforms. It is important that your data is accurate as you don’t want to confuse or frustrate your potential customers.
Got any interesting company news? The best way to let people know is through social media! LinkedIn in particular is great for professional communications, but pretty much all social media platforms are great to get any positive business news out in the world. It is always a good idea to let people know that you care more about then just getting money from customers.
These types of posts tend to get the most engagement as people love a feel good story. While this doesn’t have a direct impact on sales or anything of that matter, it will help to spread the word about your business and getting more eyeballs on what you have to say.
With social media, you have the potential to reach a lot more prospective customers. You have the opportunity to get your business in front of so many more people organically when they follow and engage with you.
As well as this there are a number of different options available when looking to advertise on social media. When effectively using social media and advertising on these platforms you can reach a lot more people in ways that other channels (like email marketing or search) cannot.
While social media does take a considerable amount of resources and results are slow, it is still an important thing to have working for your business. There are simply so many people on social media and it is an opportunity you cannot afford to miss out on.